BLUE MONDAY

Logo and Poster Design

2020

"Every damn Monday, a concert will save you, again as always, but not only, every Monday at the Fico."

BACKGROUND

BlueMonday is a series of musical concerts on Monday evening in the Osteria del Fico, aimed at giving the guests a charge to face the rest of the week.

Plaid is the live concert format that THC Events together with Arci Cremona they developed for the winter period of the year, with the aim of create exciting experiences, deeply intimate, destined to warm those cold nights of November exactly as a very soft plaid.

National and international guests are the protagonists of the acoustic evenings that have characterized the weekend of the last 3 winters.

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I wanted to represent the "Monday mood variation" using 2 different (and pretty opposite) typefaces to conceptualize the "ok, be serious, let's start this week" phase of the day, with the more common "sh*t I wanna freak out" moment.
That's why Suisse Int’l is used throughout in contrast with moments of Comic Sans (as a guest typeface).

Colors are black and white with a pinch of electric blue, to have both serious and freaky sensations coming out.

I wanted to represent the "Monday mood variation" using 2 different (and pretty opposite) typefaces to conceptualize the "ok, be serious, let's start this week" phase of the day, with the more common "sh*t I wanna freak out" moment.
That's why Suisse Int’l is used throughout in contrast with moments of Comic Sans (as a guest typeface).

Colors are black and white with a pinch of electric blue, to have both serious and freaky sensations coming out.

I wanted to represent the "Monday mood variation" using 2 different (and pretty opposite) typefaces to conceptualize the "ok, be serious, let's start this week" phase of the day, with the more common "sh*t I wanna freak out" moment.
That's why Suisse Int’l is used throughout in contrast with moments of Comic Sans (as a guest typeface).

Colors are black and white with a pinch of electric blue, to have both serious and freaky sensations coming out.