When I was commissioned to do this, the client asked me to redesign an identity that already exists, but was previously "homemade".
He specified that he needed a complete, solid coordinated image and that it represented the genuineness of the independent editorial product that the festival wants to present in a rather immediate way.

Starting from these assumptions, I developed the logo with a pair of typographic characters that represent the very meaning of the words "minuscolo" and "corsivo", which therefore mean "lowercase" and "italic" respectively.

The color palette is light, desaturated, to reflect the sense of authenticity and naturalness. The colors are laid flat, without nuances so that they can express more solidity.

Stains, recycled paper, clearly visible construction grids, dynamic interspersing of the two typographic characters and simplicity are the attributes that characterize this project.

When I was commissioned to do this, the client asked me to redesign an identity that already exists, but was previously "homemade".
He specified that he needed a complete, solid coordinated image and that it represented the genuineness of the independent editorial product that the festival wants to present in a rather immediate way.

Starting from these assumptions, I developed the logo with a pair of typographic characters that represent the very meaning of the words "minuscolo" and "corsivo", which therefore mean "lowercase" and "italic" respectively.

The color palette is light, desaturated, to reflect the sense of authenticity and naturalness. The colors are laid flat, without nuances so that they can express more solidity.

Stains, recycled paper, clearly visible construction grids, dynamic interspersing of the two typographic characters and simplicity are the attributes that characterize this project.

When I was commissioned to do this, the client asked me to redesign an identity that already exists, but was previously "homemade".
He specified that he needed a complete, solid coordinated image and that it represented the genuineness of the independent editorial product that the festival wants to present in a rather immediate way.

Starting from these assumptions, I developed the logo with a pair of typographic characters that represent the very meaning of the words "minuscolo" and "corsivo", which therefore mean "lowercase" and "italic" respectively.

The color palette is light, desaturated, to reflect the sense of authenticity and naturalness. The colors are laid flat, without nuances so that they can express more solidity.

Stains, recycled paper, clearly visible construction grids, dynamic interspersing of the two typographic characters and simplicity are the attributes that characterize this project.